Marketing That Works to Accelerate Your Business

Why I care about making your marketing world class…

It can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time. I’ve had the privilege of helping to grow some of the biggest and best known brands in the pharmaceutical industry as well as small B2B companies. I love solving marketing problems and guiding teams to win with their strengths.

Many companies dedicate a large portion of their marketing spend on hiring a full-time marketing executive to do their marketing strategy, only to have that person spend 80% of their time doing more entry-level tasks. However, by strategically allocating your spend, your budget can be further leveraged to have both a marketing leader and a more productive execution of strategy.

Skill, Experience and Expertise on a Fractional Basis

For many small companies, investing in a senior marketing leader isn’t financially feasible. When firms are ready to grow, but not quite ready to hire a full-time Chief Marketing Officer (CMO), an outsourced or fractional CMO can be a great solution to deliver strategic impact. By hiring a fractional CMO, you’ll have the experience, brainpower, leadership, process, and benefit of a CMO, without the full-time cost. The Fractional CMO model allows for companies of any size to access the strategic leadership that they want and need on a fractional basis.

Benefits of a Fractional Chief Marketing Officer (CMO):

  • Marketing strategy

  • Establishing key performance indicators (KPIs) and reporting on performance

  • Partnering on strategic initiatives

  • Determining which channels & tactics are best to meet company goals

  • Leading the marketing department and mentoring the team

  • Hiring and onboarding new marketing employees & vendors

  • Managing marketing agency & vendor relationships

That’s what I do for small businesses. I’d love to hear what your goals are . . . and help you reach them with marketing that gets results.

What Is a Fractional CMO?

Here’s how the process works:

  • Quick Chat

    Schedule a brief 15-minute call to see if a Fractional CMO is a good fit for your company.

  • Strategy Session

    Next, we’ll schedule a longer call to more deeply explore your needs. Afterwards, I’ll follow up with a proposal for next steps.

  • Marketing Transformation

    In the first 30 days of working together, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

Let's Chat

FRACTIONAL CMO PARTNERSHIP OPTIONS

Half-Day Consult

With one to two weeks of prep via email and a 4-hour session together, I’ll put together the customer journey and essential next steps for your marketing department.

You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I develop and is agreed upon.

Leadership Engagement

Ongoing Advisor

Through periodic check-ins, your strategy and team will not only remain on track but also adapt and continuously improve.

Testimonials

  • "Emily was always strategic in analyzing, designing and executing innovative projects. She was very talented in finding solutions and turn challenges into opportunities. She was very smart in keeping her team motivated and accountable. She is such an experienced and professional marketer in supporting big brands. She led a diversified global team from around the world and gain a great respect from all cross-functional teams."

    Tarek Hassan

    Senior Director, Medical Affairs- Global Therapy Area Lead at Viatris

  • "Emily has always had very clear ideas on what success means for Brands and works towards that objective. Meticulous and Strategic are 2 of her main capabilities as a marketing leader, finding the right tactics for the customers and delighting them by creating great experiences through the customer journey."

    Tere Gonzalez

    Customer Experience, Innovation, Marketing and Digital StrategistCustomer Experience, Innovation, Marketing and Digital Strategist

  • "Emily is smart, insightful, and intentional in the way she approaches her work, building strong relationships with colleagues in the United States and across the globe. She also creates an ideal work environment - the right balance of focus on the work, and fun to make sure the team stays motivated and engaged."

    Michael Harris

    Experienced General Manager and Marketing Leader in Pharma and Biotech

Let’s Connect

Schedule a brief 15-minute call to see if a Fractional CMO

is a good fit for your company.