Frequently Asked Questions
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Businesses that stand to benefit from fractional CMOs include companies with small marketing teams (1-5 people) and/or the budget to hire executional support. These companies are not ready to hire a full time CMO, but recognize the need for a level of expertise and experience to guide strategy and oversee execution.
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I work mainly with pharmaceutical and B2B companies. However, I am happy to work with companies outside of those industries if the fit is right.
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Fractional means part-time. At the same time, however, based on different tasks at hand and workloads, I am flexible to pivot to ensure that companies’ needs are fully met in a timely fashion.
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Marketing strategy
Establishing KPIs and reporting on performance
Partnering on strategic initiatives
Determining which channels & tactics are best to meet company goals
Leading a marketing department and mentoring team members
Hiring and onboarding new team marketing members & vendors
Managing marketing agency & vendor relationships
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My role is to help create and implement a strategic marketing plan for your company, which involves teaching team members and/or hiring resources to execute such strategy and to become self-sufficient in performing tactical work.
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I can help find agencies and freelancers to fill any voids that we might identify. If you are looking to hire marketing team members I can help in this area as well.
Schedule a brief 15-minute call to see if a Fractional CMO
is a good fit for your company.